‘YepMe’ – Where Fashion Speaks


When fashion at its peak, everyone loves to look different with their clothes, many brands are competing to fulfill the need of people. There are ample onlines channels available, which offer variety of products with humungous offers to put something in buyer’s pocket, www.yepme.com is one of its kind.

Yepme is a web based shopping organization headquartered in Gurgaon, Haryana, India. It was built up in April 2011. The organization spends significant time in the web based retailing of men’s and ladies’ pieces of clothing and extras. In August 2011, the organization situated itself as a completely fledged private name form mark.

yepme logo

History and Making

Yepme  was the after effect of 3 graduated class of IIT and IIM – ‘Vivek Gaur’, ‘Anand Jadhav’ and ‘Sandeep Sharma’ in April 2013. In 2010, the originators saw huge improvement potential in India’s web shopping market, which was then led by the online travel part. Having started its operations as a web based dress retailer, in August 2011 Yepme focused on private check configuration wear instead of stamped clothing. Seeing greater brands giving over end-of-lifecycle things to online retailers (purportedly to avoid distinction among shop and online costs) the coordinators propelled the Yepme check as private name clothing mark.


Mr. Vivek the chief executive officer and co-founder of yepme, is an Indian conceived, business visionary. In the wake of completing his essential education at Delhi Public school R.K. Puram New Delhi, he joined Delhi School Of Engineering for his graduation, he holds four year certifications in mechnaical engineering, and management degree from IIM Lucknow has involved in  building fruitful online organizations and has likewise held many senior positions in different advertising firms and deals with Living Media, HT Media Ltd and HUL Ltd.

Mr. Sandeep, prime supporter, chief operational officer and chief technical officer, at yepme  moved on from IIT-Delhi and got degree in Chemical designing, he post moved on from IIM-Bangalore, is an internet business, innovation and operations pro having held senior positions with Sapient, Accenture, HCL Technologies and SBI Capital Markets.

Mr. Anand (president) is a marketing and store network master and has worked with driving clothing retailers including Globus, Pantaloon, Shoppers’ Stop and Reliance Trends.


Competitions Yepme facing

The opposition is from the principle challengers who are in comparative industry of online private name marking, for example, Zovi and Freecultr however Yepme is a long ways ahead than some other as far as prevalence and deals because of their magnificent business procedure. Yepme permits its clients to utilize numerous provincial dialects while finishing their request to make the shopping simple. Other than English and Hindi, clients can shop in dialects like Tamil, Telugu, Malayalam and Kannada. Some more components which gives quality to the firm incorporates.

Clearly Yepme is standing out yet there are sure points of reference which Yepme needs to touch in the time ahead. Certain positive components make Yepme a fruitful startup and isolate it from its rivals. It incorporates their remarkable business methodology, understanding the economic situations, center information of the business and multi-channel advertising.

Figures representing Yepme

Keeping the development figure ahead, The company in the year 2011-12 raised Series A speculation of $8million from Helion Ventures Partners, an India-concentrated, ahead of schedule to mid-arrange wander subsidize. Watching the development variable of the organization, Helion again approached to put resources into second round further making the aggregate raised subsidizing of $20million till date.

The top business magazine ‘Forbes’ appraised Yepme as one of the main 5 web based business startup upsetting the business. The achievement continued originating from every path for the firm and in 2014, it was granted “Web just Brand of the Year” by e-Tailing India. Additionally, Stylophane, a pioneer in computerized advertising administrations positioned Yepme as one of the main 20 design marks on the planet.

This has pushed up the development of the firm and as needs be their business system continued evolving. The organization is focusing on income of over Rs.600crore by the following budgetary year. As per the organization, 70% of its income originates from the men’s class.

The organization alongside offering on Yepme has made contract with Flipkart and one of the biggest online business commercial center Snapdeal to offer their items. “The web based business showcase in India is required to reach $6 billion in 2015 which will be around 70% expansion throughout the year 2014 income of $3.5 billion”, as indicated by a Gartner Inc. report.

In a fascinating exploration, it was noticed that 66 for every penny of Yepme devotees get to the Facebook page through cell phones.


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