Lenskart – The vision behind start-up

Lenskart that came into existence in 2010 is an Indian eyewear online gateway that offers an astounding service of providing eye glasses and lenses, the organization is picking up notoriety for its upgraded administrations. Being an acclaimed online shop for eyewear in India, the organization likewise began offline stores all through the nation.

Lenskart is the most creative optical retail start-up anyplace in the world. The key to its prosperity is that the organizers did not have an optical industry foundation and, accordingly, were not troubled by biased notions. Traditional optical retailing, especially in India, has been arranged to offer unassuming quantities of eyeglasses at astoundingly high stamp ups – as much as five times the cost. Lenskart utilizes extremely unobtrusive imprint as a part of request to make quality eyeglasses for common people. Another part of Lenskart’s prosperity is three models for achieving shoppers: Online, present day shops and home visits by optometrists on motorbikes. The test for Lenskart is to manufacture an association that can deal with 10 times the current business. They ought to keep on hiring experienced hands, particularly in centre administration, where a great part of the business is controlled.

Founder Sumeet Kapahi, Peyush Bansal and Amit Chaudhary
Begun as an online player in 2010, by Peyush Bansal and Amit Chaudhary, Lenskart switched to an Omni-channel way to  make eyewear accessible on the web, in high streets, shopping centres,  hospitals, and at home. Just before it raised cash, the duo roped in Sumeet Kapahi as the third founder. Kapahi was a business improvement director of Luxotica India Eyewear (Ray ban).

Peyush Bansal – The key founder
Peyush Bansal – The key founder
Peyush Bansal an Indian national born on 26th April, 1985 at New Delhi is the key organizer of Lenskart. To end up an entrepreneur, Peyush Bansal’s family upheld him in particular and gave him full backing and quality when he began his own particular business. Peyush has finished his graduation in Electrical – IT, control and computerization in 2006 from McGill University, He then joined IIM-Bangalore and acquired post graduate diploma in business enterprise. He had worked for the prestigious Microsoft Corporation in USA, as a Program Manager in 2007. In spite of the fact that Peyush Bansal first occupation in Microsoft was great, he worked just for one year in the organization. He was eager to end up a business visionary, and returned back to India. At 24 years old years, he remembered his lone idea to begin a business that for the most part of starts up to e-commerce.

 Glasses and Lenses business in India
Glasses and Lenses business in India
“The organization has done well since it started concentrating on eyewear very nearly six years back”. As indicated by a study, about 530 million individuals in India need spectacles however just 170 million wear these. “It has a considerable measure to do with mindfulness. Till it gets to be imperative, individuals don’t go for glasses. The eyewear market in India is of $3 billion, or Rs 20,000 Crore, and growing 15% a year. However, it has not seen numerous new businesses or start-ups. Mostly in light of the fact that it is a mind boggling business and can’t be effectively appropriated. “Dislike you can include a tab your site and discover suppliers,”. India has just 25,000 opticians, of which 22,000 are single-shop opticians.

Working methodology of Lenskart

New companies like Yebhi and Healthkart have had a go at offering eyewear on the web. There are sites like Glassic and Lensclues, while lens major GKB began a site, gkboptical.com, and put genuine cash into it, yet they battled, as their orders didn’t crossed 100-200 a day. Access is still an issue; Lenskart has concentrated on enhancing access by home eye check-ups, offline stores, home trials and a portable application. Soon, clients can book an eye registration on an application, much the same as they book a taxicab now. Lenskart has evacuated intermediaries and complexities in operations by bringing together lens assembling and cutting, conveying quality.

It purchases raw material for frames and has these made in China and Italy. There is a ton of value distinction as a result of this. “Individuals said we need to purchase from you, however we don’t have a clue about our energy.” Lenskart began home eye registration, which got to be crucial as individuals began discussing the activity. Today, it conducts 3,500 eye exams a day and 150 camps in a month. Clients may not purchase promptly but rather 40-50 come back to purchase from Lenskart. Buyers in Tier-2 and Tier-3 towns are not going to purchase on the web so effortlessly. To handle with this they opened stores in 2014, as they needed these to be a trust point and a trial point. Nonetheless, eyewear has a great deal of recourses: A client could return with an issue.

Lenskart’s quality for-cash value situating helps it rake in volumes – its normal ticket cost is Rs 1,500-2,000. A comparative item, with thin anti-glare lenses, will cost Rs 5,000-6,000 at a high-street store. Lenskart’s distinctive franchise model for stores has helped it scale up quick. The franchisee conveys a restricted stock for showcase. The request is set online and overhauled by the organization. A franchisee contributes Rs 25 lakh (Rs 2.5 million) to do up the store, in eye-testing hardware and individuals, earn 30% on an order, and equal the initial investment in several years.

App launch

Lenskart launched its app on 27th May, 2015 that brings most traffic. The best thing about Lenskart is that they started a service to try five frames for consumers at residence/ office any place as per customer relevancy and then order

Funding firm IDG Ventures bet early and put $4 million USD in Valyoo Technologies (The guardian organization to Lenskart, established by Peyush Bansal at first in the wake of leaving Job at Microsoft corp.), which claimed Lenskart, in November 2011

Ronnie Screwvala, originator of Unilazer Ventures, is an early investor in Lenskart.

As of now Lenskart raised Rs 400 Crore (Rs 4 billion) in another round of subsidizing drove by International Finance Corporation (IFC), it saw its valuation triple to Rs 1,700 Crore. Ratan Tata, administrator emeritus of Tata Sons, and S Gopalakrishnan, fellow benefactor of Infosys, likewise put resources into this round.

Lenskart has raised an undisclosed measure of subsidizing from Premji Invest, the speculation office of Azim Premji, Chairman and Founder of the Wipro Group. The injected speculation is required to associate with Rs 200 Crore, with a valuation of around Rs 2,000 Crore.


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