The Journey of Flipkart – India’s Best Startup Story


Flipkart, an organization which started with a mere funding of Rs. 4, 00,000 to broaden its online portal, has absolutely grown as much as be considered one of the most important e-trade gamers in the Indian peninsula. On this rapid pacing world, scarcity of time is massive disaster and acts as a massive push for consumers to keep on line. In this newsletter, we can task into how they grew in such a short span of time. Also, Gimmetoday might come up with insights into history and destiny potentialities of the organization.


Flipkart turned into based by Mr. Sachin Bansal and Binny Bansal, alumni of Indian Institute of Technology (IIT) Delhi, in October 2007. In its initial segment of operation, Flipkart turned into registered as Flipkart on-line offerings Pvt. Ltd and offered only books. Co-founding father of Flipkart and achiever of Entrepreneur of the 12 months Award 2012-2013 from monetary instances, Mr. Sachin in an interview recounted that how he thought founding the organization become most ridiculous thing he has ever carried out and how others round him concept he become insane doing so. Quickly, the organization grew larger and ventured into selling different merchandise which include electronic items, e-books, stationery elements, style and lifestyles style products as properly.


As an increasing number of purchasers became to Flipkart for shopping, traders grew to become to Flipkart to guide the agency’s future approach. The business enterprise raised US$1 million in 2009 from Venture capital Fund range Accel India, and after that US$10 million in 2010 and US$20 million in June 2011 from Tiger worldwide. However, agency took each person through marvel when it announced that it raised $1 billion from already current buyers together with Morgan Stanley funding management and Tiger global management LLC, Accel partners, and a new investor Singapore sovereign-wealth fund GIC.

Big apple-based private equity corporation Tiger international management LLC is the biggest investor inside the business enterprise these days. Till nowadays, the company has privately raised approximately $2.7 billion in a couple of rounds of funding.

Flipkart also grew through acquisition. The business enterprise acquired many firms which includes ‘WeRead’ in 2010, Mime360 and in 2011, after that in 2012 and the big giant (India’s largest on-line clothing save) in 2014. Although, the concept of Flipkart (on-line store) became now not something specific as e-commerce changed into booming anywhere and there have been numerous corporations operating on this domain. Then what pegs Flipkart above other firms?  Properly! Sachin believes that ‘nice of the carrier furnished’ is what units Flipkart aside from different companies like us. What differentiates them and paves their manner to achievement is notable great of company being provided with the aid of them at which their opposition has lagged in the back of. to add to list, availability of all varieties of goods of various classes, enhanced on-line purchasing enjoy, pre as well as publish income experience, are the company’s key differentiators.

The bigger you develop, more difficult the demanding situations you face and harder it turns into to overcome them. The equal falls in line for Flipkart. In its early stage,  primary assignment encountered were to get the book vendors on board with Flipkart as this portal didn’t have a ebook save and then to obtain the approval for a web primarily based credit card price gateway. The founders however faced each venture head-on! Sachin recalls how he and Binny used to stand out of doors Ganga Ram Book stores at Banglore and hand over’s Flipkart bookmarks to best those who have been coming out with books in hands; to make certain that their target changed into accurate. They had to make numerous assumptions and begin slowly via building properly enterprise family members with customers and suppliers. Every now and then those assumptions could come to be wrong and they’d want to change the route. However every time they devoted a mistake, it taught them a lesson.

Flipkart hit Gross Merchandise value (GVM) of $1 billion in March 2014. GVM is the price of products sold or gross merchandise fee and is calculated on monthly common sales. Currently the price of good bought or gross products/ Merchandise value (GMV) on Flipkart is four billion dollar.

The business enterprise has set the target to attain a GVM of $8 billion, upload a hundred thousand dealers on its platform and promote 25 million merchandise according to month by using the cease of this year. The enterprise is also stated to have set a goal of promoting 1 billion goods in a year by means of the end of 2017.

In 2014, the agency pronounced that it had 15,000 personnel working for them.

Currently with huge increase in Flipkart’s consumer base, keeping an excellent user enjoy is a major challenged posed to company. Flipkart has followed the strategy to invest a considerable portion of its raised fund into deliver chain performance, building a better skills pool and generation innovation. Furthermore, taking logistics to all terrains within country which include cities and villages, making price gateway options at ease and smooth for the customers are different foremost demanding situations.

By the mid of 2016, Flipkart is making plans to elevate no less than USD 5 billion through an initial Public offering (IPO) list in new york inventory trade (NYSE). This could be the biggest public provide by any Indian business until date and will value the corporation at over USD 30 billion.

Big Billion Sale

Be it promoting merchandise worth Rs. 650 Crore on ‘The Big Billion Day’ or distinct tie-ups with organizations which includes Motorola Mobility and Xiaomi Tech, the agency stands for converting each assignment into an opportunity. on the brighter component, with the sort of big quantity of raised budget and client base, there lies a ability of India generating a hundred billion dollar corporation, one of the maximum difficult venture ever but feasible. Sachin wants Flipkart to be that agency. The goal is set and subsequent step is to install techniques to achieve the equal.

Gimmetoday wishes success to Flipkart!


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